7 Quick Social Media Growth Strategies & Tips - Part 1 of 5

This is the first of 5 emails in the series

Developing the right social media growth strategies for your business takes both time and effort investment on a consistent basis. There is no one-size-fits-all approach to social media strategy. However, once you unlock your business’s social media recipe and you are able to execute it, you will see traction in the form of exposure, sales, or both!

Whether you’re a social media newbie or just want to validate your priorities for 2022, this guide has you covered.

#1 Find your own voice

Think about how you want your ideal client to feel reading your posts, comments, and what actions you want to encourage them to take. Ask yourself what are 2 words you want associated with your voice?

#2 Build growth through partnerships

Partnering with other small businesses (not direct competitors) can help you increase traffic, credibility, and brand awareness.

#3 Analyse your competition

Competitors' content should not be copied, but being mindful of competitor actions can highlight where your target audience hangs out and the type of content they consume, thereby allowing you to create content that you wouldn't have created otherwise.

#4 Create video content

Video still gets the most amount of engagement compared with other forms of content. Be sure to incorporate video in your next social media strategy and test this for yourself.

#5 Produce and share visual content

Text-based content is an important part of a social media marketing strategy. However, to really get noticed and stand out online, producing and sharing visual content such as videos, images, and infographics is crucial.

#6 Use hashtags wisely

Hashtags are a powerful way to expand your business reach on social media by joining in on a popular hashtag already trending or even creating a new one entirely that's unique to your business.

#7 Review your analytics

Reviewing analytics on a regular basis helps you understand your audience and their habits. Without this, you won't be able to make accurate content decisions and refine your products or services. Once you have this data, you can drive social media marketing performance based on what you know already works.

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